Headspace is pushing further into healthcare and corporate wellness.
What’s happening: Combining mindfulness content with Ginger’s professional teletherapy, the new Headspace Health app will serve as the “front door” for mental health services for employees.
New features include evidence-based mental health assessments and check-ins that inform personalized meditation content recommendations. On the employer side, organizations receive aggregated insights to prove the program’s efficacy and monitor morale.
Why it matters: Hot on the heels of Calm’s push into clinical mental health programs, Headspace is upgrading its services to become a complete solution for a struggling American workforce.
- In the US, more than 275M working days are lost annually due to stress.
- 80% of employees believe it is the employer’s responsibility to help with mental health.
- 40% of Americans are dealing with mental health or substance abuse issues, per the CDC.
All-in-one. While guided meditation struck a chord early in the pandemic, a crowded market and low retention sent Headspace down a different path, acquiring workplace-focused teletherapy giant Ginger for $3B.
With the infrastructure (and user-friendly app) in place, Headspace Health seeks to be the authority on organizational, evidence-based mental health.
Looking ahead: Burnout is still rampant. As workplace wellness modernizes beyond step challenges and personal trainers expand into mental fitness, employers will be looking for one thing in a mental health program: proven results.
